tokidoki was founded in 2005 by Italian artist Simone Legno in Los Angeles, California as a Japanese-inspired lifestyle brand. The brand itself has expanded to a wide range of apparel, accessories and has collaborated with several other major names and brands such as Hello Kitty, Smashbox Cosmetics, Marvel Entertainment, Skull Candy, Karl Lagerfeld, etc. In 2010, tokidoki partnered with Sephora to launch tokidoki for Sephora which brought the brand's cult-favorite artwork and designs onto new makeup and accessory line made to represent a "cuter" and "edgier" side to everyday beauty.
The palette I have for you today is tokidoki's Robbery Palette which is actually three separate palettes inside of a collectors tin. I'm very new to the brand and while I made sure to swatch most of the regular products at the tokidoki vendor inside Sephora, I was genuinely impressed. I felt that the quality of the makeup compensated for the brand's image so it felt very balanced. The products are fairly youthful but it brought me delight to witness elderly women checking out the brand as well. I was conscious of major reviews of the makeup brand and while several of the products were met with mixed reviews, I felt they're very much worth checking out considering my swatches were still very present after hours of shopping and running around.
Synopsis: The Robbery Palette is an excellent addition to any collection and features both everyday work-safe colors as well as bold colors to boot. The artwork is stunning and the entire package is extremely sturdy and well-made. My only problem with this is that the blush/bronzer that is featured in all three palettes lack payoff and also contain chunkier glitter. Its also important to note that there is only one shadow that is nearly matte and while I love the majority of the shadows, I feel this package would have been better if each palette revolved around select finishes (i.e one palette containing all matte, another containing all shimmer, etc.)
Product - 8/10
Use - 4/5
Packaging - 4/5
Value - 5/5*
*This product was purchased for $40 whereas the original retail value was $50.Overall - A
tokidoki magnet included
Interior of the case
Packaging: A very sturdy tin case. Featured nearly on every corner (except the bottom of the tin) are the trademark tokidoki designs. On the upper half of the interior is a small mirror of sorts but I find rather useless seeing as how its actually material on the tin so its slightly warped like a fun-house mirror. On the back of each palette is minor product information and more artwork. The tin is supposedly suggested to be reusable for personal items so that really won my favor. Certainly won't be something I toss out when the palettes have been used up.
Product: The majority of these shadows are extremely likable and I really have no qualms about them. Minor fallout but what you are getting is a set of nicely pigmented shimmery shadows that some may even be border-line frost because of the texture. Unfortunately there is only a single matte shadow and while the shade compliments these palettes, this package could have benefited a few more matte shadows in the place of a few others. The only real duds are the blush/bronzer which has little to no payoff and is has quite a bit of chunky glitter.
Lion Pappa - Warm gold.
Savana - Bright gold shade which is semi-sheer.
Ercoline - Copper-brown which leans slightly orange.
Bulletto - Dark chocolate brown.
Royal Pride - Warm peach bronzer. In its defense its supposedly intended for lighter-toned people but I still feel its a bit of a dud.
Soya - Lime green that runs a bit sheer.
Candy Cane - Silver-white that very reflective.
Ninja Dog - Leans more towards a cobalt blue.
Meteo - Darker blue than Ninja Dog. More comparable to MAC's Deep Truth and Kat Von D's Thrasher eyeshadows.
Momobella - Pale pink-peach blush containing gold shimmer. The shimmer is what really ruins this for me. I'd have appreciated it more as a matte.
Liberty - Moss green.
Bullets - Darker silver with a hint of blue. Very similar to Candy Cane.
LA Gun - Deep blue-green.
Adios - Matte black with just a touch of shimmer. Standard shade of black but applies slightly darker and smoother than staples such as MAC's Carbon.
Polpettina - Medium pink with silver reflects. The best blush/bronzer out of the three featured in these palettes.
Use - These colors are aimed at youthful consumers but I did witness older women taking an interest in the collection. The majority of these I would consider work-safe as well as good for general usage.
Value - The original retail price of this set is $50 but has recently been on sale for $40. tokidoki's prices can run higher compared to other brands brands of it's likeness but this is one of those cases where I feel you're not just paying for the brand name. You get an adorable and artistic tin, three very usable palettes that are easy for travel and even a sturdy magnet that can go on the tin or wherever else you'd like.
Verdict - I love this whole package. The only thing I would really change is the blush/bronzer that is included in each of the palettes as well as trading one of the blue shadows in the Arlecchino palette so there's a wider range of colors available. Though I don't plan on wearing solely these shadows alone in one of my looks due to most of them being shimmery and hard to photograph when worn, these would be perfect for those who are simply looking for lid and crease wear for work or going out for a night on the town. Since its currently available at Sephora for $40, I would obviously recommend scooping one of these up for yourself or as a gift.
tokidoki is available at Sephora.com
Thanks for reading!
*This product was purchased by myself and I have no affiliation with tokidoki. I was not paid to provide this review.