tokidoki was founded in 2005 by Italian artist Simone Legno in Los Angeles, California as a Japanese-inspired lifestyle brand. The brand itself has expanded to a wide range of apparel, accessories and has collaborated with several other major names and brands such as Hello Kitty, Smashbox Cosmetics, Marvel Entertainment, Skull Candy, Karl Lagerfeld, etc. In 2010, tokidoki partnered with Sephora to launch tokidoki for Sephora which brought the brand's cult-favorite artwork and designs onto new makeup and accessory line made to represent a "cuter" and "edgier" side to everyday beauty.
The palette I have for you today is tokidoki's Robbery Palette which is actually three separate palettes inside of a collectors tin. I'm very new to the brand and while I made sure to swatch most of the regular products at the tokidoki vendor inside Sephora, I was genuinely impressed. I felt that the quality of the makeup compensated for the brand's image so it felt very balanced. The products are fairly youthful but it brought me delight to witness elderly women checking out the brand as well. I was conscious of major reviews of the makeup brand and while several of the products were met with mixed reviews, I felt they're very much worth checking out considering my swatches were still very present after hours of shopping and running around.
Synopsis: The Robbery Palette is an excellent addition to any collection and features both everyday work-safe colors as well as bold colors to boot. The artwork is stunning and the entire package is extremely sturdy and well-made. My only problem with this is that the blush/bronzer that is featured in all three palettes lack payoff and also contain chunkier glitter. Its also important to note that there is only one shadow that is nearly matte and while I love the majority of the shadows, I feel this package would have been better if each palette revolved around select finishes (i.e one palette containing all matte, another containing all shimmer, etc.)
Product - 8/10
Use - 4/5
Packaging - 4/5
Value - 5/5*
*This product was purchased for $40 whereas the original retail value was $50.Overall - A